EXPLORE: SOCIAL STRATEGY
cheez whiz
PROBLEM
Cheez Whiz is viewed as an outdated product that parents don't know how to use,
SOLUTION
Kid to Connoisseur a social campaign which reintroduces Cheez Whiz as the effortless addition that makes any meal better rather than the main dish.
WHEN SHOULD PEOPLE USE CHEEZ WHIZ? YELP ELITE
Yelp Elite is a community of eating, drinking, and adventuring Yelpers why not add the Cheez Whiz Kid Connoisseur?
HOW SHOULD PEOPLE USE CHEEZ WHIZ? SOCIAL MEDIA PLATFORMS
Cheez Whiz does not have any social media. Started them with the basics Facebook & Pinterest that demonstrate how cheez whiz can be incorporated in various meals